Time, Trust, and Taste: Redefining Luxury Watch Retail Through Experience · Published in USA Today

In a market often defined by prestige and perception, the narrative of luxury watch retail is shifting, according to Brian Lau, founder of 1More Time Watches, a luxury timepiece retail and sourcing business. 

Lau’s journey into horology began early, sparked by a simple observation. “I noticed how most of the world’s influential individuals wore exceptional timepieces,” he says. What began as curiosity soon evolved into a deep passion for watches, craftsmanship, and heritage, and eventually led to a deep understanding of value retention and future growth.

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